Product Development and Market Strategist
Castle Rock, CO
Position Summary
Responsibilities:
Market Analysis:
- Conduct thorough market research to identify trends, pricing strategies, and competitive activities.
- Analyze customer feedback and sales data to understand current needs, market gaps, and opportunities for product innovation.
- Evaluate competitor products, strategies, and pricing to inform product development and market positioning.
Idea Generation:
- Proactively gather insights from customers, vendors, and internal teams to identify potential new products and services.
- Assess unmet market needs and customer requests to generate product ideas that solve real-world problems.
- Collaborate with cross-functional teams to brainstorm and develop new business and product opportunities.
Concept Development:
- Lead the process of concept testing through customer feedback, prototype development, and vendor communications.
- Collaborate on packaging, pricing, and product design to align with market demands and business objectives.
- Manage the product development cycle, ensuring timelines, cost targets, and quality standards are achieved.
- Manage overall product lifecycle from conceptualization to end of life.
Commercialization:
- Develop and execute go-to-market strategies to launch new products effectively.
- Partner with sales, marketing, and product teams to ensure a seamless transition from concept to market launch.
- Assist Marketing with the development of compelling sales and marketing materials to support commercialization efforts.
Target Market Definition:
- Define target markets and develop ideal client profiles based on market research and customer insights.
- Ensure that products and business strategies align with the needs of these key market segments.
Business Development:
- Identify and pursue new business opportunities to expand market reach and customer base.
- Build strong relationships with potential partners, customers, and industry stakeholders.
- Represent Master Magnetics at industry events, trade shows, and networking opportunities to promote the brand, generate leads, and assess the competition.
- Develop strategies to drive business growth, market penetration, and sales expansion across different customer segments.
Product Forecasting:
- Predict market demand for new and existing products to assist in inventory planning and product lifecycle management.
- Collaborate with finance and operations teams to ensure accurate forecasting and demand planning.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in product development, market analysis, business development, or a related role.
- Strong business acumen with the ability to identify and act on new opportunities for growth.
- Creative, strategic thinker with excellent problem-solving and analytical skills.
- Strong communication and interpersonal skills, with a proven ability to work cross-functionally and build relationships.
- Experience in managing projects from concept through to commercialization.
- Curious, open-minded, and driven by a desire to innovate and win in the market.
- Retail distribution experience is a huge plus
Salary & Benefits:
- $90-$120k base salary, based on experience, plus bonus potential
- 401k with company matching
- Health, dental, vision, and life insurance
- 7 paid holidays per year and paid time off
- Health maintenance incentive, educational reimbursement
- 15% travel expectation
Before You Begin…
Please anticpate that this application will take a few minutes to complete, and that your changes will not be saved if you abandon the page. Consider the following before you begin:
- Make sure you have at least 8 minutes to commit
- The application is best completed on a non-mobile device (laptop or desktop)
- Have your resume and cover letter handy and ready to upload (optional)
Master Magnetics, Inc.
Application for Employment
Equal Opportunity Employer
We do not discriminate on the basis of race, color, region, national origin, sex, age, disability or any other status protected by law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.